Professional CV / Resume
Raed HOURAN
EMAIL : info@raed-houran.com
PHONE: +447988593529
LANGUAGES: Arabic – Native / Bilingual | English – Fluent
Born in Kuwait on Jun 18, 1976 | Palestinian Origin | Antigua and Barbuda
PROFESSIONAL EXPERIENCE
Business executive and entrepreneur with over 25 years of experience in luxury brand management, strategic growth, and retail operations. Proven track record of developing high-end brand strategies, optimizing showroom and retail performance, and cultivating strong vendor and client relationships. Adept at driving market entry, executing innovative marketing campaigns, and elevating customer service standards in the luxury watch, fashion, and ready-made garment sectors. sectors.
Core Competencies
Executive Leadership: Strategic Planning, Team Management, People Development, Decision Making, Problem Solving, Teambuilding.
Brand & Sales Management: Luxury Brand Management, Sales Strategies, Marketing Strategy, Public Relations, Business Relationships, New Market Expansion, Competitive Analysis.
Retail & Operations: Inventory Management, Merchandise Planning, Category Management, Stock Management, Liquidation, Service Standards, Incentive Programs.
Analysis & Administration: Market Research, Market Analysis, Data Analysis, Financial Reporting, Documentation, Microsoft Office Suite.
PROFESSIONAL EXPERIENCE
Retail & Wholesale Manager August 2018 – Present
MDMK LLC, Watches & Accessories | Kuwait, Turkey, UAE Dubai, USA Florida
- Single-handedly developed and executed business plans and employee standards with a strict emphasis on customer service and luxury brand guidelines.
- Cultivated meaningful relationships with vendors to source high-quality materials and Japanese movements, focusing on durability, style, and brand loyalty.
- Maintained comprehensive record-keeping for inventory integrity and accurate financial reporting, overseeing payroll, invoicing, marketing spend, and tax compliance.
- Implemented innovative branding strategies and marketing campaigns to build a strong online presence, acquire new customers, and capture target market share.
- Managed end-to-end retail and wholesale operations, including optimizing pricing strategies, analyzing sales data, forecasting, and expanding distribution channels.
- Supervised sales teams, directed promotional campaigns, and aligned with marketing teams to drive continuous brand awareness and engagement.
Brand Manager September 2001 – August 2018
Morad Yousuf Behbehani | Kuwait
- Directed brand strategies for high-end luxury watch portfolios, including Baume & Mercier, IWC Schaffhausen, A. Lange & Söhne, Panerai, Dunhill, Jaeger-LeCoultre, Roger Dubuis, Piaget, and Ivanka Trump.
- Ensured premium consumer care by implementing and optimizing rigorous customer service standards and training programs for all employees.
- Managed and onboarded sales associates, ensuring service consistency, brand compliance, and the achievement of financial and performance goals. Maintained detailed records of sales and branding strategies to analyze business data and drive continuous market growth.
- Oversaw retail displays, boutique experiences, and exclusive VIP client events to maintain brand image and heritage.
- Leveraged targeted digital marketing, curated seasonal collections, and organized PR activities to enhance brand positioning in a highly competitive luxury market.
Brand Manager 1998 – 2001
Makae International Co. (Neck & Neck, Lapin House, s.Oliver) | Kuwait
- Developed and implemented comprehensive brand strategies and product launches within the fashion industry.
- Managed marketing campaigns, social media presence, and event organization (including fashion shows) to align brand messaging with target audiences.
- Collaborated with design and sales teams, retail partners, and influencers to foster brand loyalty and visibility.
- Conducted market research, competitor analysis, and sales performance reviews to optimize pricing, budgets, and e-commerce initiatives.
Showroom Manager 1995 – 1998
Al Shaya Group (Mothercare) | Kuwait
- Directed daily operations of the showroom, including staff management, inventory control, and customer satisfaction optimization.
- Designed visually engaging showroom displays and trained staff on comprehensive product knowledge.
- Analyzed sales data to identify emerging trends, adjusting sales strategies and collaborating with marketing teams to effectively promote products.
EDUCATION
Doctor of Business Administration (DBA) June 2008
The World Information Distributed University
Markting and Public Relation August 2005
New Horizons Computer Learning Centers
Master of Business Administration (MBA) December 2003
The World Information Distributed University
Bachelor of Business Administration (BBA) Jun 1999
The World Information Distributed University
General Accounting & Computer Course January 1997
Al Ula National Institute
Computer Course December 1997
Al Ula National Institute
Raed Houran has established a robust educational foundation that complements his extensive career in business and management. His academic progression through the World Information Distributed University showcases a continuous dedication to higher learning, highlighted by three major milestones:
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Doctorate of Business Administration (2008)
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Master of Business Administration in Public Administration (2003)
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Bachelor of Business Administration in Management (1999)
Beyond his formal university degrees, he has cultivated highly specialized expertise within the luxury watchmaking industry. He holds prestigious professional certifications from some of the most respected institutions in high-end horology, including IWC, A. Lange & Söhne, and L'Institut de Formation à la Haute Horlogerie.
His practical and foundational skill set is further supported by early vocational training at the Al Ula National Institute, where he completed a General Accounting Course in 1998 and a Computer Course in 1997.
EDUCATION
AWARDS & RECOGNITION
Throughout my career, has been consistently recognized for his operational leadership and excellence in the luxury retail sector. His track record of high-end sales performance and continuous professional development is reflected in a distinguished portfolio of industry awards and specialized certifications.
The Excelerator Awards (Morad Yousuf Behbehani)
2017, 2006, 2004
The Excelerator Awards (M.H. Al Shaya)
1997, 1996
Achievement Target (M.H. Al Shaya)
1996
CERTIFICATIONS & TRAINING
- Brand & Product Certifications: IWC (Multiple), A. Lange & Söhne, Baume & Mercier, Piaget, Jaeger-LeCoultre, Montegrappa
- Professional Development: L'Institut de Formation à la Haute Horlogerie, CPD Certificate, Empowering Leaders Certificate, Bureau Veritas Certificate
- Corporate Certificates: M.H. Al Shaya Certificate of Excellence, Mothercare Certificate, Morad Yousuf Behbehani Letter of Appreciation